In a striking show of support for World AIDS Day, Apple in Australia has changed the colour of its logo to red at the flagship Sydney store. The tinted iconic logo illuminated a rainy George Street late on Sunday evening, as onlookers watched on, curious as to what was happening. It is the first store in the world to light up in a show of commitment to the (RED) AIDS initiative, that is fighting for an AIDS-free future. Apple will then change the colour of its logo across key stores in Japan, Hong Kong, China, Europe and the United States, as the various timezones tick into Monday. Apple announced on Nov. 26 that the campaign also includes the ability to purchase 24 apps with exclusive (RED) content until Dec. 7; all proceeds go directly to The Global Fund to fight AIDS. In addition, Apple has committed to donating a percentage of sales at its retail and online stores worldwide on one of the company's biggest shopping days of the year — Cyber Monday on Dec. 1 — which coincides with World AIDS Day.