The New York Times ran an article yesterday about Linda L. Bean, granddaughter of LL Bean and an heiress to his vast fortune. For the past several years, Linda L. Bean has been executing on a business plan to “mass market Maine lobster the way Perdue does chicken” (here). Because it takes a kooky woman to make a cheap lobster.
I’ve never bought anything from LL Bean, and in fact I’ve been consciously boycotting the company for the past 5 years, precisely because of Linda Bean, who was previously known as Linda Bean Folkers but has either divorced or decided to market herself better. Linda Bean is a notorious figure in Maine, a “deeply religious, conservative Republican” who has tried to unsuccessfully buy her way into politics in two failed bids for Congress. She uses her fortune to fund right-wing causes like anti-gay rights campaigns, and is known to fraternize with televangelists and Christian cult leaders. But what really burns me about Bean: She once dismantled a 60-year old camping shelter on her vast Maine property, and constructed a barrier on a town-owned road that lead to the property and hiking trails, because she was upset over campfires and trash on her land. You’d think a women who lives off the largess of outdoor activity would try to find a more amendable solution.
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