Via JMG: ATLANTA: All Out Activists Drive Billboard Trucks Past Coca-Cola Headquarters

 

Via press release:

Today, All Out demonstrated outside Coca-Cola headquarters in Atlanta, Georgia. Coca-Cola is one of the largest Olympic sponsors and has the longest continuous Olympic sponsorship history of any of the sponsors. All Out called upon Coca-Cola to continue their strong tradition of support for the lesbian, gay, bi and trans communities by calling for an end of the anti-gay laws now.
All Out members funded three large trucks pulling huge billboards around the Coca-Cola global headquarters to encourage the company to respond to over 140,000 emails from All Out members asking Coca-Cola to do the right thing and condemn the anti-gay laws. In August, All Out members delivered more than 300,000 signatures to the International Olympic Committee headquarters. Members also urged the International Olympics Committee to speak out against Russia's anti-gay law ahead of the 2014 Winter Games.
Last month the IOC confirmed Principle 6 of the Olympic charter includes protections against discrimination based on sexual orientation, but as long as the anti-gay laws are in place during the Sochi Games the Olympic charter is unenforceable. In September, NBC reported record advertising revenue for the 2014 Games, with more than $800 Million already committed. NBC predicted the total could approach $970 Million before the games. Coca-Cola has been a sponsor of the Olympics since the 1928 Games in Amsterdam.

Photo source.

 

Labels: activism, advertising, All Out, Atlanta, Coca-Cola, LGBT rights, Russia, Sochi Olympics

Reposted from Joe