Via JMG: Apple Goes Red For World AIDS Day
Via
Mashable:
In a striking show of support for
World AIDS Day, Apple in Australia has changed the colour of its logo to
red at the flagship Sydney store. The tinted iconic logo illuminated a
rainy George Street late on Sunday evening, as onlookers watched on,
curious as to what was happening. It is the first store in the world to
light up in a show of commitment to the (RED) AIDS initiative, that is
fighting for an AIDS-free future. Apple will then change the colour of
its logo across key stores in Japan, Hong Kong, China, Europe and the
United States, as the various timezones tick into Monday. Apple
announced on Nov. 26 that the campaign also includes the ability to
purchase 24 apps with exclusive (RED) content until Dec. 7; all proceeds
go directly to The Global Fund to fight AIDS. In addition, Apple has
committed to donating a percentage of sales at its retail and online
stores worldwide on one of the company's biggest shopping days of the
year — Cyber Monday on Dec. 1 — which coincides with World AIDS Day.
Reposted from Joe Jervis
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